Here’s my July column for the Fin Review…
Apple must have had quite some celebration on its application store’s second birthday on July 10. From just 500 applications when it started to more than 225,000 applications across 40,000-plus publishers, 5 billion downloads and more than $US1 billion of revenue in just two years, you can’t deny [...]
Here’s my June column for the Australian financial review…
The launch last week of Google’s “time-sensitive” search engine, Caffeine, is more meaningful to your business than you might think. Its ability to deliver – and promote – real-time content within minutes of it having been written, means that the ability to control your brand [...]
When B&T magazine posed this question, here’s what I had to say…
“OK, let’s not over-think this. Take away the ‘Social’ from Social Media, Social CRM, Social Marketing and even Social Networking, and what do you end up with?
Now have a think about where in your business those functions sit.
If you truly are the ‘customer focused’ [...]
Social Media